Hairy Crab, anyone?

Good day everyone! First, a video!

Did you feel a sudden rush of familiarisation for what MysteryGuitarMan was playing? The mixture of initial “music” he was playing just felt wrong to me, like off beat random notes and rhythm put together. As with tendencies in perception , I guess I judged too quickly on what he was playing, rather than what he was doing: recording and playing a song backwards!

Ok, now that that’s done, I would like to show you a picture:


Yes! Women with armpit hair!

Personally it REALLY turns me off! Looking at this perception of mine, I think of the influences that have caused me to feel this way. Of the 5 factors, I’m thinking that mass media, my social network and environment had an important part to play to making me feel so disgusted by that picture! Since young, television had been showing me this:

My girl friends too have either shaven or waxed armpits. A normal day on the MRT or the bus would not get me face to face with a lady’s hairy armpit too.

The interesting thing is that I think this has been organised into my prototype of what a woman’s armpit would look like. It’s quite sad actually, cause isn’t the process of having hair there natural? I mean, then why is it normal for men to be seen with armpit hair then?

In Singapore, it’s normal for men to sport armpit hair but not for women (right?!) Just to play safe and check that it has become a social norm, I went to google for Singapore based forums online about views on women with armpit hair:

You can view the site here.

Judging from the posts, I would say that my perception about this issue in Singapore is considered normal, hence my influence of selection due to the environment around me.

Now however, I heard that if we went to France, the women there apparently are accustomed to not shaving their armpits at all! Anyone care to enlighten?

This armpit issue calls for much debate:

It’s a natural process

Why is it acceptable for men here to have armpit hair and not for women?

Is it even normal for men to have armpit hair present? ( I know of guys who have hair and guys who do not. Girls none so far.)

I call for a poll!

I have been shocked before on the MRT seeing long strands of hair sticking out from a lady in front of me. It wasn’t because of the hair, it was because there WAS hair! I have been disgusted by another man’s armpit hair too but it was because of the hair! There is a difference!

Writing this post forced my gag reflex to go off a few times. It really is interesting to see how I feel disgusted by the mental image of a lady’s armpit hair to that extent.

This is the power of perception, which is the purpose of my post. How we form a perception about something as trival as armpit hair reflects on how we take in and select, organise and interpret our suroundings. This can be said of many of our views, from the silly to the most important, which also varies our taste from person to person. The difference in perception can also be the cause of conflict. However, expansion of new ideas and views should always be welcomed, but not necessarily agreed on. What is the perception of our leaders in the government? Do we have the same perspective for most issues? If not, why and how will we deal with it? Will it be possible for the World to have common perception if only one standing culture exists?

Anyway, if Singapore passed a law that none shall shave, my persistence of first impression will cause my supreme discomfort in trying to shake of the perception I already have.I am very interested to hear and compare what a girl and a guy feels about armpit hair of both sexes, and why. Girls, why do you shave?

*Pictures and videos not owned by me but by their respective owners.
Links to media :


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Super Sexy First Post!

I didn’t plan to do this today, but I just couldn’t resist it. The messages the advert was trying to tell me was overwhelming and I feared that I would lose the enthusiasm tomorrow. Firstly, I would like to say that I “REALLY STUMBLED” across this advertisement while browsing for something to write about (Film & Animation on Youtube). In other words, I’m not that kind of guy!

Well, enough talk, here’s the advertisement:

Wasn’t that a cheeky one! Now, scantily clad women in suggestive lesbian poses teaching you how to do CPR. That’s something you don’t see everyday! The purpose of the advertisement is to sell “Fortnight lingerie”, with the educational theme as a front.

The title of the advertisement alone: “Super Sexy CPR”, along with the brand name “Fortnight lingerie”, caught my attention and is the appeal to reason (logos). If I wanted to get lingerie, (for someone, of course) I would definitely want it to be “Super Sexy”.

 It appeals to my emotion (pathos), the feeling of lust that the models keep evoking, with the sexually suggestive positions and movements (0.54min). This advert really got and kept my attention (not for the CPR though). Humor was brought out from the serious tone of the commentator and his instructions, coupled for example with the “shaking” while checking for consciousness. (0.13min)

The advert looks chic and modern with its HD quality. Camera angles well shot, a nice soundtrack to match the movement and beautiful models that looked great in the lingerie. The ethos persuasion did work on me as I already have the impression that “Fortnight lingerie” looks good on women and should be of quality, due to the quality of its advertisement.

 I guess looking at the perspectives of communication, the creators of this advertisement really looked at the social constructionist perspective and showcased what society would perceive as sexy (attractive girls in lingerie) and funny (demonstrating CPR with lesbian tendencies). From the advertisement to me, the message kicked in because I would not have found it sexy and funny if not for the uncanny match up of CPR and sex and the “suggestive” poses (shaking at 0.14). I would say that they hit the spot (no pun intended) and attuned their message to how the general public understands humor and sex. If I didn’t find it visually appealing and did not understand the hidden messages of sex in the CPR process, the communication of the advertisement to me would have failed.

Now it is quite obvious that the advertisement shows how sex sells, with 200,000+ views in about 10 days.

This is their website:


Sex sells, but how much is too much? What are they portraying these women as? Brands like Victoria’s Secret have very attractive models that make the lingerie very appealing for buyers but I don’t think they have gone to the extent of girls in “sexual positions and movement” like in the advertisement above.

The advertisement certainly appeals to me and I would definitely take a look at their catalog if buying lingerie for someone. I wonder if men are the target for this particular advertisement because of the appeal to attractive looking lesbians. They could be targeting attractive looking lesbians, as well. Tomorrow I may share it with my other male friends for the wrong reasons but as long as they get the brand awareness right? In my opinion I don’t think this advertisement has gone overboard, it’s on the line of cheeky. There’s no nudity, and although it screams “SEX!” there’s none, actually. Definitely adult oriented, it is not something you will see on channel 5 for commercials while watching “Growing up” with your parents.

The interesting thing is, I did learn more about CPR after watching the video (not the first watch though)! My hat goes off to them for taking something as serious as life saving and adding such an interesting twist to it, making it refreshing all over again.

Discovering the advertisement did communicate with me about the product, through humor and sex. There’s even a “call-to-action” with a link at the end of the advertisement. Now, I am very interested to know how a female would react to this video (guys, ya’ll are welcome to share your views too!). It would be good to have some comments about how you felt watching the video and about the product.


Have a great weekend!